{"product_id":"the-generative-mind-a-new-approach-to-creative-thinking","title":"The Generative Mind: A New Approach to Creative Thinking Book","description":"\u003cp\u003eArtificial intelligence and automation are reshaping the creative landscape. In this fast-moving environment, real innovation comes not from chasing new tools, but from building meaningful, lasting connections.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eThe Generative Mind\u003c\/em\u003e invites you to cut through the noise with a transformative mindset for creating dynamic brand narratives, interactive identities, and adaptable design systems.\u003c\/p\u003e\n\u003cp\u003eA companion for makers seeking a more human-centred, co-creative approach to designing and storytelling in a constantly changing world.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt around eight clear, actionable principles, it encourages a shift beyond static outputs towards living, evolving creative work.\u003c\/li\u003e\n\u003cli\u003ePublished by Niggli - Author Patrik Hübner\u003c\/li\u003e\n\u003cli\u003eFeatures a foreword by generative art pioneer Frieder Nake\u003c\/li\u003e\n\u003cli\u003ePaperback book 21 x 15 cm\u003c\/li\u003e\n\u003cli\u003e224 pages\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Thames and Hudson","offers":[{"title":"Default Title","offer_id":57129043526007,"sku":"9783721210590","price":24.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8121\/7651\/files\/mind-book.jpg?v=1780490309","url":"https:\/\/shop.rbo.org.uk\/products\/the-generative-mind-a-new-approach-to-creative-thinking","provider":" Royal Ballet and Opera Shop","version":"1.0","type":"link"}